WHY WE EXIST
Mental health and homelessness affects millions - including us
What drives us:
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Every conversation matters
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Giving comes first - we donate from every purchase (not profits)
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This is personal - we're a husband-and-wife team with lived experience
Why it matters:
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45% of Australians will experience a mental health condition
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122,000+ people are homeless on any given night
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Most homelessness is invisible: couch surfing, crisis accommodation, sleeping in cars
Sources: Black Dog Institute | Homelessness Fact Sheet 2023
OUR MISSION
FIND YOUR WAY NORTH®
Giving First. Impact always.
Our mission is simple:
To support those who support others.
We donate from the proceeds of every purchase to organisations making a real difference in mental health and homelessness, proudly supporting:
Black Dog Institute
Backpack Bed for Homeless and
Complete Health Geelong.
Designed to ignite conversations and drive change, whether it's around a campfire, watching the tide roll in, and in the moments that matter most. This is apparel with a purpose.
FIND YOUR WAY NORTH® isn't just a name - it's what we hold onto. It's about finding your way up when you feel there is no way forward. It's the strength that comes from starting a conversation, sharing a story or simply sitting beside someone.
It's where shifting the narrative begins - together.
TRACK DONATIONS:
$4,200 donated so far - and counting.
On a mission to reach $10,000 by the end of 2025.
We manually track every dollar - because transparency matters
$1900.00
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$1900.00
$400.00
